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The Future of Digital Retail

If you are a retailer in the year 2017, you are going to have to bring your best game forward.

You will no longer to be able to be lethargic about adapting to the technological advancements this age brings. So, be it new software, or old-school systems, if there is a better way to reach your audience, chances are, there is a retailer, who is thinking a step ahead.The future of Digital Retail looks unprecedented.

As a retailer, if you are opting to take the digital route, adopting the software strategy can help you spur growth, shape new markets, and reach new customers. Retailers have to start looking at applications as the game changer for the future by way of creating new services and offerings. Historically, application development in retail has been large, monolithic applications designed with a specific functionality in mind (warehouse management systems, pricing, among other things). These systems are traditionally interconnected through a complex web of point-to-point interfaces. Such a non-elastic infrastructure configuration constrains retailers from responding rapidly in a dynamic, digital-physical environment.

Global retail leaders from both IT and the business must understand what it means to be a software-driven enterprise. And they must work together closely to orchestrate new business solutions to help win the digital battle and drive competitive advantage. In an attempt to ace the digital battle, retailers need to fundamentally rethink the way in which applications are to be built and deployed.

Consumers around the world are using digital outlets to communicate with brands. Customers are proficient in connecting and interacting through mobile, web and through your store. Interacting with your customers well in all these marketplaces have significant impact on the retailers’ sales and brand perception. In order to make your transformation to digital easier, BizBrolly Solutions sheds light on three strategies as suggested by Consulting giant, Accenture—

Liquid Applications
To compete with agility and speed, companies can no longer focus only on complex, lengthy and expensive coding of applications, or systems built from the ground up. What’s needed is a new way to build software—one that is faster, flexible and more liquid.

Intelligent Applications
To manage growing volume, velocity and complexity, and to maximize the business value of internal and external data, companies need to embed software intelligence everywhere.

Connected Applications
Connectivity in the age of the software-driven business is about more than application integration. It’s about creating new competitive frontiers using software. To grow revenue and defend their market position, businesses must open new dimensions of application connectivity.

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BizBrolly Solutions is a technology driven innovation lab building the platforms, products and services that enable awesome internet business. Located in Noida, Delhi - NCR, BizBrolly extend its services from ideation to commercialization. View Posts

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